The Great Indian Mantra to get a Million Signups in a website is : Free Gifts
Yaari.com : Free iPod to ourmost popular yaars!
Guruji.com : Search and Win Singapore Trip, Bike, iPod, shuffle, mp3 player, etc.
Ibibo.com : Win money in cash for blogging.. oops crapping
ZapakMail.com : Check you ZapakMail Inbox and Win.
I sure am lucky not to know the rest of the likes.
Give gifts worth Rs 1K(average) to 1% of signups, and give 10000 such gifts. Get a milltion signups for Rs 10 Million and a bonus word of mouth spamming. That is all you need to push it to a self growing state, and for proudly announcing some big figure. Also, its way too cheaper than advertising on tv and print.
But, what happens after the scheme is over. Does the signup graph keep up after the free lunch. I wonder.
Oh boy, signups for free gifts don’t take the site anywhere, a killer idea do. Ok, no one needs a killer idea, only a not so sucking and original idea. Get a USP atleast. I guess I’m making it too complex, just throw some money and get going.
No one’s fault. Its just a great fit to the great Indian mentality. Show us discount/free-gift and we will go for it, even if its not that good a deal actually.
But why do I cry? I made good amount of money from these stupid offers. Long live the free gifts.
I’m going berserk seeing the number of websites appearing on travel and social networking. Count all of them to me and I will surely add atleast one more.
For you Khare; I didn’t, but this might help : hey people click here
Coming up next : Whats so wonder-ful about Taj (a rant).